Role
Associate Creative Director & Lead Designer

Challenge
Promote both Wisely and DailyPay's on-demand pay options without overwhelming the target audience or diluting either brand. Initial request was to advertise both brands together which proved visually overwhelming.

Solution
Proposed and designed marketing materials focused on the Wisely brand, incorporating a DailyPay logo lockup and a prominent QR code linking to a dedicated landing page explaining both Wisely and DailyPay options. This maintained brand integrity and provided clear user access to information.

Collaboration
Client: ADP

Result
Developed compelling print and digital assets that drove enrollment among ADP's clients, while maintaining clear brand distinction.

See Sample Work Below