Role
Freelance Designer

Description
Developed the pre-launch brand identity for Strella, an AI-powered customer research platform. Created a modern and functional brand identity, appealing to product designers and incorporating celestial themes.

Challenge
Develop a brand identity that resonated with Strella's target audience of product designers while incorporating the "guiding star" symbolism suggested by the name.

Solution
• Built upon existing internal branding exercises to create a cohesive brand identity.
• Designed a logo incorporating the "guiding star" concept, iterating through multiple rounds of feedback.
• Developed a primary color palette consisting of washed black and white to create a clean and simple foundation. Incorporated a secondary color palette with both bold and pastel colors for flexibility, as well as seamless gradients.
• Selected typography that balanced legibility and style, appealing to the target audience.
• Provided guidance on website design to ensure brand consistency across all platforms.

Collaborators
Strella's Founder: Priya Krishnan

Result
Created a modern, clean, and functional brand identity that has contributed to Strella's successful launch and acquisition of high-profile clients (FanDuel, MeUndies, Square, Duolingo).

Click the project link above to see the full brand guidelines & see sample work below.