Role
Freelance Creative Director & Web Designer

Description
Designed an engaging website for Preql to elevate their online brand presence, increase user trust, and enhance awareness of their product offerings.

Challenge
Preql's existing website lacked the visual sophistication and clear communication needed to effectively represent their brand and product. The goal was to create a heavily designed yet clean and trustworthy online experience with ample opportunities for user engagement.

Solution:
• Collaborated closely with the founder to understand their vision for a sleek, heavily designed website that builds trust and clearly explains their product.
• Built upon Preql's existing brand guidelines, introducing bold photography and design treatments that subtly reference their product.
• Expanded the primary color palette with lighter shades to allow for more colorful accents throughout the website without compromising the desired clean aesthetic.
• Developed individual modules with a focus on creating a clear user flow on the homepage, ensuring the product is easily understood.
• Integrated various animations and interactive elements to enhance user engagement and create a dynamic browsing experience.
• Strategically incorporated social proof elements throughout the website to build trust and credibility.

Collaborators
Preql's Co-Founder, Gabi Steele

Result
Created a clean and engaging website with a strong visual presence, clear product explanations, and multiple opportunities for user interaction. The new design provides a solid foundation for increased brand awareness and user trust. I recommend clicking the website link above to view the website with all engagement opportunities and animations, but all static modules are also visible below.