Role
Associate Creative Director

Description
Led the initiative to create a library of authentic, industry-specific photography and video b-roll for DailyPay. Managed photoshoots to develop a unique collection of visuals that strengthened the brand and enhanced all marketing materials.

Challenge
Elevate DailyPay's visual identity beyond generic stock photos and create a unique, ownable library of images and video that authentically represented the brand and its diverse users.

Solution
• Collaborated with the Senior Creative Director and stakeholders across the organization to plan a series of photoshoots focused on key industries and aligned with marketing campaigns and product launches.
• Partnered with photographer Mark Andrew and production companies to manage location scouting, talent selection, wardrobe, props, and all logistical aspects of the shoots.
• Provided on-set creative direction to ensure all visuals were high-quality, on-brand, and aligned with the overall brand strategy.

Collaborators
Photographer: Mark Andrew
Sr Creative Director: Todd Goodale
Production Companies: JB Creative Productions (2021-2023), Production Squad (2024-Present)

Results
• Created a vast library of branded photos and video b-roll that replaced generic stock imagery and enhanced all DailyPay marketing materials, including ad campaigns, emails, and the website.
• Achieved a consistent and authentic visual identity that resonated with users and differentiated the brand.

See Sample Work Below