Role
Freelance Designer

Description
Developed the initial brand identity for Red Convertible Recording, a recording studio in Williamsburg. Created a brand identity inspired by music, youthful energy, and a "red convertible" theme, extending across logo design, website development, merchandise, and promotional materials.

Challenge
Capture the spirit of youthful energy and a love of music, inspired by the studio's name and the owner's personal connection to it.

Solution
• Designed a license plate-inspired logo incorporating the "RCR" abbreviation.
• Developed a color palette that later influenced the studio's interior design, creating visual cohesion.
• Designed the initial website and the first run of merchandise.
• Collaborated on limited edition merchandise designs, a concert series, and a drum sample pack release.
• Produced promotional photos and videos showcasing the studio's atmosphere and capabilities.
• Designed materials that helped secure a partnership with Red Bull.

Result
Created a cohesive and evolving brand identity that has contributed to Red Convertible Recording's success, including a Red Bull partnership and community building through events and products.

See Sample Work Below