Role
Associate Creative Director & Lead Designer

Description
Managed the transition of the Friday Card into the DailyPay brand, creating a unified user experience and increasing adoption.

Challenge
The Friday Card, initially a separate entity with its own app and branding, created user confusion and low adoption rates. Integrating it into the DailyPay ecosystem required a complete rebranding and app consolidation.

Solution
Led the rebranding of the Friday Card under the DailyPay umbrella, designing the new card itself and managing the global rollout across all marketing and communication channels. This created a unified and seamless user experience.

Result
Increased DailyPay Card adoption rates exponentially.

See Sample Work Below