Role
Associate Creative Director

Description
Developed and implemented data-driven advertising strategies, resulting in improved ad performance.

Key Initiatives
• Established a collaborative process with B2B and B2C marketing teams for data analysis and creative refinement.
• Developed distinct creative strategies tailored to each audience (professional/informative for B2B, visually engaging/emotional for B2C).
• Oversaw the design and production of all ad creatives across Gmail, display, and social media.

Results
Continuously improved ad performance and achieved marketing goals.

See Sample Work Below