Role
Associate Creative Director

Description
Oversaw the strategic expansion of the DailyPay visual brand to include motion graphics. Led the integration of animated illustrations into various digital touchpoints, building upon the established illustration style.

Key Initiatives
• Partnered with the in-house motion graphics designer to create a foundational animated explainer video, establishing the brand's motion identity.
• Integrated animated illustrations into email GIFs, social media content, explainer videos, and FAQ videos.
• Expanded the visual brand language to include motion graphics, creating a more dynamic and engaging user experience.

See Sample Work Below