Role
Sr. Studio Manger, overseeing implementation of new branding across all materials; internal point of contact for Wolff Olins

Challenge
Implement a comprehensive rebrand across a vast library of existing materials while maintaining consistency and accuracy; differentiate the brand in the on-demand pay space.

Solution
Managed in-house team to update and create assets according to new brand guidelines; collaborated with Wolf Olins on initial rebrand and subsequent brand campaigns (including photo/video shoot with Cait Oppermann and Sammy Suh); developed distinctive brand elements (color palette, illustration style by Minji Moon, photography); refined B2B and B2C brand expressions through A/B testing.

Collaboration
Brand Agency: Wolf Olins
Photographer: Cait Oppermann
Videography: Sammy Suh
Illustrator: Minji Moon

Result
Established a bold and recognizable brand identity for DailyPay in the on-demand pay space, with tailored expressions for B2B and B2C audiences.

See Sample Work Below