Role
Associate Creative Director

Challenge
Shift DailyPay's transactional brand perception and connect with users emotionally.

Solution
A brand anthem video highlighting user empowerment through dance, a universally understood expression of joy and relief. Designed for both silent and sound-on viewing.

Collaboration
Director: Ronni Thomas
Sr. Creative Director: Todd Goodale
Music Production/Sound Design: TJ Freda
Sound Engineer: Ricky Berotti

Result
2+ million views, significantly increased brand awareness, and a shift towards being a more emotionally driven brand.

See both our 1-minute and 30-second spot below.